Creativity & Advertising Campaigns in Toy Industry
Sunday, June 6, 2010
1.MicroStars Campaign
Football stars become Microstars. Corinthian has established itself as the company that makes the famous 7cm ProStars. Otherwise known as “bigheads” or “little men”, their models are caricatures of some of the greatest footballers in the world, which to this day still bring a smile to thousands of football fans and collectors alike.
2.Monopoly Campaign
Monopoly is the world’s most famous game. Over 200M copies of the Monopoly game have been sold worldwide since Parker Brothers first popularized it in 1935, making it the world’s most popular proprietary game.
3.Niche Campaign
Toys for grown-ups. Advertising Agency: BooneOakley, Creative Directors: John Boone, David Oakley, Art Director: Matt Klug Copywriter: Keith Greenstein
Photographer: Mark Holthusen.
Photographer: Mark Holthusen.
4.Nitendo Campaign
Nintendo manufactures and markets hardware and software for its Wii, Nintendo DS, Game Boy Advance and Nintendo GameCube systems. The gaming giant has a history spanning 100 years, back to its early days as a playing card company. According to Nintendo, the name “Nintendo” means “Leave luck to Heaven”
5.Hot Wheels Campaigne
Hot Wheels are die-cast model vehicles manufactured by Mattel and were introduced in 1968. Born in the spirit of California’s custom car culture, Hot Wheels cars and track sets have ignited the imaginations of millions of kids and adults around the world. For nearly four decades, the fantasy-inspired designs of Hot Wheels cars have brought to life the speed, power, performance and edgy attitude for which the brand is known.
6.Joupi Campaign
For real educational games come to Joupi. Advertising Agency: Compagnie 360 Eurorscg, France, Creative Director: Jean-francois Goize, Art Director:jean-philippe Magnaval, Copywriter: Antoine Colin, Photographer: Alexandre Roberdet
7.Kid Robot Campaign
Kidrobot is a producer and retailer of designer toys founded in 2002 by Paul Budnitz. As a producer of designer toys, Kidrobot is known for its proprietary Dunny and Munny figures, soft vinyl figurines which resemble cartoon animals based on urban graffiti and stencil art. Artists and designers are commissioned to create Dunnys, while Munnys are released unpainted as “blank canvas” do-it-yourself pieces.
8.Lego Campaign
Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears and various other parts. Lego is one of the world’s largest toy manufacturers and the largest in construction toys.
9.Minichamps Campaign
MINICHAMPS products are mostly models from major automotive manufacturer’s of the world. They include the classic racing cars & road cars to contemporary models as well as current Formula 1, Moto GP, & Military models.
10.Matchbox Campaign
Matchbox toys were so named because the original models were packed in boxes similar in size and style to boxes of matches. The series became so popular that the Matchbox name was once widely used by the public as a generic trademark for all die cast toy cars measuring approximately 2.5 inches in length, regardless of brand.
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